Samsung: "our advertising against Apple have marked a turning point.

By Gabriel Manceau August 13, 2013

You know the show Mocking Samsung Apple products and demonstrating the superiority of Korean smartphones? According to Arno Lenoir, Director of marketing for Samsung, this show "marked a turning point for the company" to the general public. Back to an effective communication campaign.

We all have at least one this show, seen on television or on the Internet. Samsung Apple and vice versa is trolls a routine for those now, the high tech news track. It is at the exit of the Galaxy S3, the Korean companies are in the war against the market of most popular smartphone, the iPhone. A model so popular that even some people who say the name of the Apple phone of all smartphones talk listen.

Pubs vs. Apple are a success for Samsung

We could expand the ' Apple public ' talk to the general public, the company Apple has established itself everywhere. Arno Lenior as this rivalry between users on both sides which constantly dangling thoughts. "you start the conversation, which is great,"he said. A child «fight» who's really Samsung and its image to a very wide audience such as Cupertino has done well.

But marketing Director admits that Samsung's dominance in the market do not prevent the biggest competitor to be very popular. To illustrate all this, a video of the advertising, which had accompanied the shared the Galaxy S3, the next big thing is already there. The way the fans make fun Apple expect the opening of the Apple store, the new model to buy.

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Galaxy S4: If advertising technology

By Jean-Louis Petrod on June 4, 2013

When the monster of technology, the the Galaxy S4 has succeeded, in less than a month, 10 million units sold, but also thanks to the power of the communication campaign, the frames contains, and after its launch. A smart as advertising campaign proves this last spot TV from Samsung just presented.

Based on the true qualities of the device and not a new lynching by Apple and the iPhone, this new announcement underscores the excellence of the S4 Galaxy fun ways technology in a short video where you can see a father tried his Smartphone without hands, and for good reason since at the same time, it changed her baby.

Alone at home, this young father changes your baby carefully diaper while answering a call without the need to screen his Galaxy S4 technology air touch gesture. To make sure that it is correctly doing it will found appeal to even to exchange S voice to the best technical voice Assistant. Of course he would not founder along the way, that smart use pause function, to stop the video observe intelligent while the tasks it is described

Galaxy S4, an advertising campaign without error.

An effective and intelligent advertising locally, including all credit back to Samsung, able, all functions of the latest Smartphone lighthouse with humor and without ever to promote in a wealth of technical details. After all is not the way to achieve a maximum of users by offer characters they can identify with push-better the product to them. In any case, it seems that it works pretty well. What do you think?