Apple has put up a new web-page (and should be sent by e-mail to blast spam everywhere) to praise the iPhone 5 in the race. Plenty of Android fans will discuss every word, Apple says, until we're blue in the face, but I can see that Apple is finally a serious competition out openly in front of everyone.
When a company wants attention, they bash the competition. See all Samsung's ads last year, for example, or Apple's "I'm a Mac" ads. Android OEM device manufacturers have to pull all the stops and brings us the qualities even knew could be done on the hardware side (HTC's new microphones have me excited) and software Side (dual camera for video chat seemed to Galaxy S4 Unload event method is to me a desire to try it). Apple wants to divert attention from all of this. The ads as they launched today in the web-page is trying to do just that.
But getting attention is easier than keeping it. To make changes to the software that Apple will have to ramp up and take the risk that is not taken for some time. It is good news for the face of the mobile, regardless of which side of the fence you are on. We all shout "monkey" (and Apple is quick to call their lawyers) when one company brings something we have seen already some apart. But when one company is doing something great, the rest are doing everything in their power to which only the "innovative" (I hate that Word) of their own. Because we buy, we all benefit.
Make no mistake-Apple has some of the best in the business will focus on the next. Concerned about the fact that phones such as HTC, LG Optimus one G Pro and Samsung Galaxy S4, we're going to steal a little thunder from the past is good for all of us.
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