Samsung: "our advertising against Apple have marked a turning point.

By Gabriel Manceau August 13, 2013

You know the show Mocking Samsung Apple products and demonstrating the superiority of Korean smartphones? According to Arno Lenoir, Director of marketing for Samsung, this show "marked a turning point for the company" to the general public. Back to an effective communication campaign.

We all have at least one this show, seen on television or on the Internet. Samsung Apple and vice versa is trolls a routine for those now, the high tech news track. It is at the exit of the Galaxy S3, the Korean companies are in the war against the market of most popular smartphone, the iPhone. A model so popular that even some people who say the name of the Apple phone of all smartphones talk listen.

Pubs vs. Apple are a success for Samsung

We could expand the ' Apple public ' talk to the general public, the company Apple has established itself everywhere. Arno Lenior as this rivalry between users on both sides which constantly dangling thoughts. "you start the conversation, which is great,"he said. A child «fight» who's really Samsung and its image to a very wide audience such as Cupertino has done well.

But marketing Director admits that Samsung's dominance in the market do not prevent the biggest competitor to be very popular. To illustrate all this, a video of the advertising, which had accompanied the shared the Galaxy S3, the next big thing is already there. The way the fans make fun Apple expect the opening of the Apple store, the new model to buy.

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