mercredi 4 septembre 2013

Samsung: When the mobile Division stifles profit

By Jean-Louis Petrod on July 26, 2013

At the time, all manufacturers their benefits quarterly, Samsung reveal, is no exception to the rule, and profits of $6.96 billion 2013 announced in the second quarter. An impressive number, it should not necessarily with S4 Galaxy sales among the more than satisfactory, first, even if estimates.

Record sales of mobile phones, if you, an increase of 9% compared with the first quarter of the year and 54% compared with the second quarter 2012.

A quarter who get benefits of Samsung constantly, but despite the Korean not less than 23.4 million units are the latest high-end phone for sale and one-third of the 71 world over smartphones millions in the second quarter of 2013 all manufacturers combined, this growth does not necessarily based on the mobile market.

Samsung bénéficesCost of the Mobile Division reduce the advantages of Samsung.

Therefore, we look at the detail of the Samsung's profits, it fast, that most of the profits mainly electronics products is recorded in the second quarter of 2013 of the Korean public, followed by computers during mobile devices only in third place come. Then come the screens then the profits of semiconductors by the brand.

Despite an overall growth of about 8%, Samsung mobile Division operating profit nevertheless fell by 3% during the same period therefore suggest that income, the levels start to stabilize.

Made a marginal profit expected by the generated costs, especially in marketing, introduction of new products, but also in research and development.

Also saturated indicating that decreased sales of tablets of the brand now developed markets and fast-growing emerging markets.

Samsung bénéficesSamsung always in difficulties-growth in the second quarter of 2013.

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