LG no longer wants the Optimus brand for its high end use

By Gabriel Manceau 11 June 2013

The LG Optimus brand could no longer be used for the high-end devices of the manufacturer, a twist in its communication on the level of the name wants to take its terminals. An important decision affecting all communication around the South Korean manufacturer telephony branch.

LG was always considered "the other Korean brand" and often finds himself in the shadow of Samsung, the ubiquitous, is in his own country as well as at the global level, including through its Galaxy line. The comparison with the LG Optimus can also be made if Samsung has no trouble, selling its Galaxy line products from beginner to the most expensive Smartphone, which is the S4 Galaxy.

LG Optimus G Pro

Is the essence regardless the quality of the goods, by his name? We take for example the LG Optimus G, which is a very good phone, will his successor sell better or worse, if it is not 'Optimus' stamped? If the success of the previous models has impact on the popularity of a Terminal, but it is not the essence. It is found with the HTC one, the successor of the HTC x, which could lead to confusion, the name was also subject to criticism.

However, the quality of the HTC phone has succeeded, get all the votes, and his name was passed on to second place. There are always counterexamples and it is hard to imagine Apple change, is that the name of his iPhone or Samsung not from Galaxy S5... LG will therefore keep to find their mark for entry and mid-tier and a new name for its high range terminals. Do you have an idea to the next line of products the manufacturers? The name of a product determine its success?

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