Huawei and ZTE are try to copy in Chinese, Samsung

Benjamin André may 3, 2013

Huawei and ZTE have well understood this method is the success of Samsung not by chance and copy .

If some success there, it's too easy to trying copy, especially when it comes to Samsung, be. In any case, this is the idea, to develop their strategy, ZTE, Huawei, to build an effective model and the specifically, worldwide went instead in an original and potentially doomed plan was doomed.

It is in this context that would have set up a task force study of the success of the strategy of Samsung Huawei. The result of this study is in practice (acquisition of companies in the same area in the company), the reduction of vertical Chinese marketing company integrations and deliveries of spare parts for 'Competition' for the benefit of their own chain and internal investments.

One of the main points of strength of the Samsung copy appears on has succeeded to create a high-end brand image cost marketing ("Galaxy" brand Samsung) is reduced. This has started why their high end Smartphone ZTE and Huawei, hoping to create a click and then continue on this first produced a full-fledged brand that conveys a strong image of high quality. A risk for both brands , including almost all catalog is located in the mid-tier, since the cost of r & d and the development of high-quality products are very important.

ZTE and Huawai would like to copy the success of Samsung

Chinese companies have committed themselves pretty amazing thing in this country, the integration of the companies, the basic Smartphone components (PWBs, shell...)Although they are based on supplier of Korea or Japan for parts of high technologies such as semiconductors have, touch screen panels or the camera modules.

You then invest company Chinese materials, components and acquire through mergers and acquisitions (M & A) of Japanese companies of high technologies, which allow them to control the entire chain of supply and. ZTE and Huawei will able to reduce production time and costs, without requiring a third-party unity and what all of this implies (negotiations, contracts, influence of the competition...).

This comprehensive analysis appears the strategy by ZTE and Huawei, more or less powerful to associate, Samsung practiced in recent years and foresees that the two Chinese companies continue to grow and continue to diversify, while the rest are in narrow areas.

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